Problem

What should a camping application’s optimal role be for outdoor enthusiasts?

Solution

Target outdoorsmen that could benefit from a level of connectivity. Using current REI properties, we introduced a new way for people to feel connected through technology.

The Build

An app that utilizes GPS tracking, making it simple to share your precise location with friends at any time.



  • Personas

    Zack Reiser, 26
    (Young adult skiing with friends)

    TECHNOLOGY EXPERTISE
    Internet
    Software
    Mobile Apps
    Social Networks
    TECHNOLOGY USAGE
    Mac Owner, PC User
    Mobile phone, iPhone

    PERSONALITY
    E.S.T.P.

    ARCHETYPE
    “I am a young adult outdoor adventurist, and technology can play a role to improve my outdoor recreational activities. More efficiency means more time for me to enjoy nature.”
    Gary Wilkins, 44
    (Father skiing with family)

    TECHNOLOGY EXPERTISE
    Internet
    Software
    Mobile Apps
    Social Networks
    TECHNOLOGY USAGE
    Mac Owner & User
    Mobile phone, iPhone

    PERSONALITY
    I.S.F.J.

    ARCHETYPE
    “I am an outdoor enthusiast, and I seek to share my passion with my loved ones by providing them with opportunities to create wonderful memories in nature.”
  • Sketches

The Team



Billy Reano
Laura Strukl
Aaron Wachsstock

Other Works