The Ask

The PSL is America's favorite seasonal beverage. Prove it.

Solution

Show America's love for the PSL by demonstrating their willingness to endure social anxiety and tension for a free one.

The Build

A microsite set up in a booth at Starbucks' across the country, which pairs up two random PSL drinkers on a blind date. If they last long enough, they recieve a PSL gift certificate.


See the repo

  • Target

    We targeted relatively new coffee drinkers on college campuses--students ranging from 18 to 27 years old.
    Approximately 300 of Starbucks' 4,700 U.S. stores are on college campuses.

The Team



Coryn Bajema
Tommy Carroll
Harding Coughter

Other Works