INSPIRATION
A Teenager's Mindset
As a group, we postulated that millennials crave customizability. Our research confirmed this postulation — millennials look to buy products that are personal and customized ("Marketing to Millennials?" Entrepreneur.com). And this group of individuals that are in the midst of forming their own identities want to wear apparel that reflects how they feel.
So why not customize their soles, too?
PROCESS
3D Modeling
The first step was to make a 3D model of a shoe insert. I did this in Cinema 4D. I then converted the structural model to json data so it could be easily imported and manipulated with three.js.
Learning three.js
Next, I learned three.js. I started with a cube, learning how to dynamically change the color. Then I learned how to use images as a texture. I then applied this knowledge to the shoe model.
Configuring S3
I set up an s3 bucket to handle image uploads. Once an image is uploaded, the user is redirected to a new screen with their insole, customized with the image uploaded to S3 for reference.
THE TEAM
- UX Design/Development - Kelly Prudente
- Art Direction - Ted Gregson
- Copywriting - Jack McNamara
- Strategy - Eddie Bennett
- Creative Brand Management - Derek Longest
Like this?
Contact me at kelly@kellyprudente.com.