Animation: Kelly Prudente
Script: Brendan Howard
Voiceover: Sarah Wallace
Conceive a social initiative that involves a client or clients with respect to the issue of child mortality.
We will eradicate child mortality through the education of women by partnering with Barnes & Noble and buildOn. we will create a new initiative — The Leaf Project. Barnes & Noble will publish a compilation of child-submitted stories. All proceeds will be donated to buildOn in order to build schools in developing nations.
Create a brand. Develop a creative campaign, complete with a launch plan, that will drive awareness to the issue of child mortality.