Animation: Kelly Prudente
Script: Brendan Howard
Voiceover: Sarah Wallace

The Ask

Conceive a social initiative that involves a client or clients with respect to the issue of child mortality.

Solution

We will eradicate child mortality through the education of women by partnering with Barnes & Noble and buildOn. we will create a new initiative — The Leaf Project. Barnes & Noble will publish a compilation of child-submitted stories. All proceeds will be donated to buildOn in order to build schools in developing nations.

The Deliverables

Create a brand. Develop a creative campaign, complete with a launch plan, that will drive awareness to the issue of child mortality.



  • Insight

    Child mortality is a global epidemic
    "5.9 million children under the age of five died in 2015."
    -World Health Organization
    There are proven ways to remedy this issue.
    "Kids are 50% more likely to survive past 5 if their mother can read."
    -UNICEF
    We will look to tackle this head-on, instead of looking towards temporary solutions
    "Educating girls is a surefire way to raise economic productivity, lower infant and maternal mortality, improve nutritional status and health, reduce poverty, and wipe out HIV/AIDS and other diseases.."
    -UNICEF
  • Business Rationale

    Mission

    Educate women in developing countries to combat child mortality

    Strategy

    Stories that build schools.

    Positioning

    The Leaf Project books provide stories families can share, while emphasizing the importance of helping others.

The Team



Brendan Howard
Christian Marchant
Jenn Root
Sara Singh
Sarah Wallace

Other Works