Problem

Lenscrafters has seen a decline in sales with the introduction of glasses mailing services such as Warby Parker.

Solution

Create a generic Lenscrafters brand in which the consumer can customize every element of their glasses. Custom frames can be picked up in 1 hour.

The Build

A website which allows a user to customize a pair of glasses or have one randomized for them, so that virtually, no two pair of glasses are the same.


See the repo

  • Target

    Young adult consumers

    Crave to be different
    Want customizability
    Look for affordability

The Team



Rana Ayhan
Harding Coughter

Other Works