GRANDMA'S LIVING ROOM

Problem

Find a way to showcase to unique and diverse talents of the Experience Designers during Brandcenter’s annual recruiter session.

Solution

Create a retreat for recruiters, using augmented reality to elevate the story and transform an environment.

Idea

Grandma’s Living Room, an immersive experience, featuring a talking photo album, which transplants guests from the hectic halls of Brandcenter to Grandma's chic living room, circa 1976.

INSPIRATION

Grandma.

We all have a grandma or a nana or a nonna. And we can all relate to their idiosyncrasies. We have fond memories of sticking to sofas encased in translucent yellowed plastic, finding tissues up our sleeves, or being asked to reuse paper towels, which will surely make you feel like you're living during The Great Depression.

PROCESS

Thrifting!

To gather inspiration and get an idea for the look and feel, Tyler, my classmate, and I went to local thrift stores to buy unique furnishings for Grandma's Living Room. The focal point? Grandma's beloved armchair.

Filming the portraits

I gathered all of the Experience Designers to have them each say a short blurb about themselves in the format, "I'm [insert name here], ask me about [insert quirky interest here]..." in order to give recruiters a talking point for each student, since we all have diverse backgrounds and unique skill sets.

Building the app

After filming each portrait, I took the first frame of each of video to use as the image target, which, using image recognition, would launch the AR experience. I then brought these into Unity, and using Vuforia, overlayed the augmented content, the 10 second videos, onto each photo.

LIKE THIS?

Contact me at kelly@kellyprudente.com.